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    • 1st Partners Affiliate Program – Comprehensive Review & Analysis 2024

    • By
    • December 11, 2025
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    The following deep research analysis of the 1st Partners iGaming affiliate program details its structure, offers, and operational terms.

    Overview

    1st Partners is an international affiliate program established in 2023, specifically tailored for the iGaming sector (casino and betting). It operates as a multi-brand network positioned as a “long-term collaboration hub” for affiliates and media buyers. The program distinguishes itself through a focus on transparency and high-tech infrastructure, utilizing the Affilka by SoftSwiss platform to ensure reliable tracking and reporting. It caters to both traditional webmasters and arbitrage teams by offering exclusive deals, high-conversion funnels, and personal account management.

    Brands Offered

    1st Partners represents a portfolio of online casino and sportsbook brands. These brands are generally licensed under jurisdictions like Curaçao or Anjouan and are designed to accept both fiat and cryptocurrency. Key brands include:

    • BitStrike: A crypto-focused casino brand.

    • Betsomnia: A hybrid casino/sportsbook offering.

    • BookOfBet: Online betting and casino platform.

    • Beonbet: Sports betting and casino.

    • Slotrush: Casino-focused brand.

    • BitStake: Another crypto-centric gaming option.

    These brands typically feature modern interfaces and support a wide range of game providers, enhancing player retention and conversion rates.

    Geographic Coverage

    The program focuses heavily on Tier-1 markets where player value (LTV) is high.

    • Key Markets: Canada, Germany, Austria, Switzerland, Australia, Norway, and other parts of Europe (France, Netherlands, Belgium, Italy, Greece, Portugal, Sweden, Finland).

    • Restricted Countries: Traffic is generally not accepted from major regulated markets where the brands do not hold specific local licenses, such as the USA, Israel, United Kingdom, and Spain, among others. (Always check specific brand terms as restrictions can vary slightly per casino).

    Commission Models (RevShare/CPA/Hybrid)

    1st Partners offers flexible commission structures tailored to the affiliate’s traffic type:

    • Revenue Share (RevShare): The standard model offers a high percentage of Net Gaming Revenue (NGR). Rates are typically tiered based on the number of First Time Depositors (FTDs), often starting around 25-30% and scaling up to 50% (or potentially higher for VIP partners).

    • CPA (Cost Per Action): Fixed payments for every qualifying player who registers and meets the minimum deposit/wagering baseline. CPA rates are competitive, often reaching up to €500 for top-tier geos.

    • Hybrid: A customized blend of CPA and RevShare (e.g., a lower fixed fee per player plus a lower % of lifetime revenue). This is ideal for affiliates who need immediate cash flow to cover ad spend (arbitrage) while building long-term passive income.

    Payment Methods and Frequency

    • Frequency: Payments are processed monthly. While the standard industry term is often Net-15 to Net-30, 1st Partners is noted in reviews for relatively fast processing, often clearing payments in the first week of the month for the previous month’s activity.

    • Minimum Threshold: Typically €100 (or currency equivalent).

    • Methods: The program supports a variety of payment options to suit global partners:

      • Bank Wire Transfer

      • Crypto (CoinsPaid): Bitcoin (BTC), Tether (USDT), etc.

      • E-wallets: Skrill, Neteller.

      • WebMoney

    Tracking Platform

    The program runs on Affilka by SoftSwiss, widely regarded as one of the most robust and transparent third-party affiliate platforms in the iGaming industry.

    • Features: Real-time reporting, detailed player activity logs, S2S (Server-to-Server) postback capabilities for media buyers, and customizable marketing assets (banners, landing pages).

    • Transparency: Affilka is known for allowing affiliates to audit how NGR is calculated, ensuring fees (admin, bonus costs) are visible.

    Cookie Duration

    • Standard Duration: 30 days.

      • Significance: If a user clicks your link but does not register immediately, you will still be credited for the referral if they return and sign up within 30 days (provided the cookie hasn’t been overwritten or cleared).

    Pros and Cons

    Pros Cons
    No Negative Carryover: Monthly negative balances (if players win big) are generally reset to zero at the start of the next month. Admin Fees: Like most iGaming programs, an admin fee is deducted from Gross Revenue before the RevShare split is calculated.
    High Commission Caps: Access to up to 50% RevShare and high CPAs. Restricted Markets: Does not accept traffic from the US or UK, limiting volume for affiliates in those specific regions.
    Crypto-Friendly: Excellent for affiliates with crypto traffic; instant crypto payouts. Newer Program: Founded in 2023, it has a shorter track record compared to legacy programs (though powered by trusted software).
    Deep Reporting: Powered by Affilka for granular data analysis.

    Ideal User Type

    • SEO Affiliates: Those with organic traffic from Canada, Australia, or the DACH region (Germany/Austria/Switzerland).

    • Media Buyers / Arbitrage Teams: The availability of S2S tracking, high CPA deals, and “fast” payouts makes it suitable for paid traffic campaigns.

    • Crypto Marketers: Affiliates with audiences interested in blockchain gambling will find the specific crypto-brands (like BitStrike) and USDT payout options highly relevant.

    Application Process

    1. Registration: Complete the sign-up form on the 1st.partners website.

    2. Review: An affiliate manager reviews the application (usually within 24-48 hours) to verify traffic sources.

    3. Onboarding: Once approved, you are assigned a dedicated account manager who can help set up custom deals (CPA/Hybrid) and provide access to marketing materials.

    4. Integration: Set up tracking links and postbacks via the Affilka dashboard.

    Compliance Considerations

    • Marketing Restrictions: Affiliates must avoid targeting minors or using misleading claims (“guaranteed wins”).

    • Restricted Territories: Strict adherence to the list of excluded countries is required; sending traffic from banned jurisdictions (like the USA) can lead to account termination.

    • KYC (Know Your Customer): While the casinos may be “crypto-friendly,” affiliates themselves may need to complete basic KYC verification to receive large payouts via bank transfer.

    Contact information